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Showing Tag: "promotion" (Show all posts)

You Oughta Be in [moving] Pictures

Posted by Think Tank on Tuesday, November 5, 2013, In : onlne marketing 
Everyone is on the internet these days.  Activity on the 'www' has skyrocketed.  Smartphones and tablets connect the customer on the go with their friends, families and businesses.  For all intents and purposes, the world operates on a virtual platform.
Savvy business owners have known this for some time now, and many of them have undertaken great efforts to ensure they have an effective and informative website.  In fact, it has gotten to the point that many consumers are taken aback by anyone...
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I Scream, You Scream, We All Scream for ... Jake's

Posted by Think Tank on Saturday, September 7, 2013, In : promotions 
Promoting a small business isn't about placing ads in the local paper and offering a BOGO coupon or free appetizer with purchase.  It's about building a following and standing out from the crowd.  It's about creating a memorable identity and doing things that people remember and talk about, whether they were there or not.
Located in Atlanta's eclectic Fourth Ward district, Jake's Ice Cream & Sorbets knows all about this strategy.  The shop doesn't have a million-dollar facade or flashy Hollywo...
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Reciprocal Connectification

Posted by Think Tank on Wednesday, April 24, 2013, In : guerrilla marketing 

Day in and day out I am looking at how professionals and small business owners interact online.  Most of the people I have discussed this with think they are doing a ‘pretty good’ job of managing their social media presence.  Some even think they are doing a much better job at it than their competition.  But the vast majority still insists that they get little to no measurable results from their efforts.

Yet, media sources and marketing experts tell us that a strong internet presence i...


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Promotional Warfare

Posted by Think Tank on Tuesday, March 26, 2013, In : promotions 

Choosing the right promotional items to fulfill your marketing needs can be a daunting task.  There are literally millions of options in the marketplace.  Some of today’s most popular giveaways are koozies, pens and travel mugs.  If you’re going to use these products to reach your audience, make sure they are distinctive and memorable. 

Consider these suggestions before embarking on your next mission:

 Identify your target.  The more you know about the audience you are trying to rea...


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Gorilla Marketing 101

Posted by Think Tank on Tuesday, February 26, 2013, In : guerrilla marketing 

GUERRILLAS IN THE MIDST

 

ENDANGERED SPECIES

Small business owners who haven’t familiarized themselves with 21st century technology are quickly moving toward extinction.  While they spend all their profits running exorbitantly expensive advertisements in multiple media [print, radio, cable], their more creative competitors are gaining fame and fortune using the much more effective [and fun] tactics espoused by such advertising giants as Coca-Cola, Nike, Yahoo!, Adidas, Subaru, Google, Ch...


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BIG IDEAS come in small packages

Posted by Think Tank on Thursday, February 7, 2013, In : brand building 
I've always been known to friends and family as an astute observer of my environment.  Often, when recounting a story from years gone by, I will make a remark about the most minute detail [someone's colorful shoelaces, or the word they mispronounced or the appetizer they ordered at dinner that night] much to the amazement [or amusement] of my audience. But in real life, most people seem to notice and remember the BIG things: the red Rolls Royce limo that delivered the Prom Queen, the day JFK ...
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Art Smith

239 850 2728

wowart@yahoo.com


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another Artrageous idea! One of several times I had the pleasure to share the company of Sir Elton John ... Supporting a great cause and helping out a small business at his Oscars Party in Hollywood. Let's discuss what I can do for YOUR business ... wowart@yahoo.com









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