Movement catches the eye.  Everyone knows this.  It's the driving force behind sleight of hand.  It's the reason movies are so much more popular [and lucrative] than books.  And it works in advertising, too.

Animated banners, video ads and moving text all serve to increase awareness of your message.  Until recently, however, this was a realm reserved for geeks and big-budget advertisers.  Today, virtually every business can [and should] have some sort of animation in their online messages.  Th...
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