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Showing Tag: "image" (Show all posts)

Keep It Clean, People ... Dirty Doesn't Sell!

Posted by Think Tank on Thursday, September 12, 2013, In : promotions 
Getting the word out about your business is a great way to attract new customers and retain old ones.  If your shop is located on a busy thoroughfare, a vehicle emblazoned with your message and bold graphics can serve as an effective mobile [or stationary] billboard. Drive it around town when you pick up supplies or deliver your products ... or park it curbside in view of passersby and you could attract the attention of countless drivers and passengers in your own neighborhood.
However, just l...
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LOGO 101: Building Your Brand Effectively

Posted by Think Tank on Wednesday, August 28, 2013, In : brand building 
I have often discussed the topic of brand identity with friends, colleagues and clients alike.  Surprisingly, the most common thought is that this is relevant only to big business.  Yet nothing could be further from the truth.  Indeed, major national and international brands have a lot riding on their image, but small businesses and even individuals can benefit greatly from a well-engineered brand strategy.

In one of my 'Ramblings' [www.theARTofHYPE.com/ramblings.php] entitled Branding Irons I...
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A Sign of [Bad] Things to Come

Posted by Think Tank on Friday, August 9, 2013, In : brand building 
Every business owner on the planet knows the value of a good sign.  Properly placed and visible to passersby, a good sign can make the difference between survival and success.  Often this is one of the first investments a business owner makes when starting out on a new venture.  Nothing new to report there.
However, a bad sign can have the exact opposite effect.  Dingy, poorly lit, hidden signs can be the death of a new business ... or an existing one.  Every time I pass a retail establishment...
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Reciprocal Connectification

Posted by Think Tank on Wednesday, April 24, 2013, In : guerrilla marketing 

Day in and day out I am looking at how professionals and small business owners interact online.  Most of the people I have discussed this with think they are doing a ‘pretty good’ job of managing their social media presence.  Some even think they are doing a much better job at it than their competition.  But the vast majority still insists that they get little to no measurable results from their efforts.

Yet, media sources and marketing experts tell us that a strong internet presence i...


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Font Memories

Posted by Think Tank on Monday, April 15, 2013, In : brand building 

Font memories and a brand new you

It never ceases to amaze me how many professionals [doctors, lawyers, accountants, etc.] have totally neglected the concept of personal/professional branding.  Believe it or not, there is a multitude of ways to create an indelible image of your professional practice without compromising your integrity. In fact, building a brand image for your practice can result in increased business and professional recognition.

Let’s start with the font you choose to re...


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The Weakest Link

Posted by Think Tank on Friday, February 15, 2013, In : onlne marketing 
Thanks to the popularity of the recent television game show, the phrase "you are the weakest link" has gained renewed notoriety.  Once slated for the depths of obsolescence, it is now much more frequently encountered in both professional and personal conversations.
Today, however, my point is not to discuss the value of trite colloquialisms, but rather to illustrate the value of social networking profiles as a business tool.  More specifically, how a well-developed LinkedIn profile can enhance...
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Art Smith

239 850 2728

wowart@yahoo.com


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