I have been an advocate of the use of social media and other guerrilla marketing tactics by businesses for years now, often preferring these avenues over more conventional channels of promotion.  While Super Bowl ads and gigantic Interstate billboards may sound appealing, the return just isn't there for most local retailers.
Social media, on the other hand, can get your message out to a targeted group of customers and prospects for a nominal cost.  In fact, not having a presence on facebook, t...
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