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Showing Tag: "business" (Show all posts)

my sentiments exactly

Posted by Think Tank on Tuesday, April 29, 2014, In : brand building 
Naming your business is much like naming your child. There should be as much thought put into the moniker that you'll eventually register and forever be known as, as you would your precious offspring. This is a commitment--make it count. Start by making a list, and remember that while being unique in business is great, your name shouldn't be complicated, already trademarked, or easily confused with another company.


How to Name a Business

By David Waring

In the last article in our series on how t...


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You Oughta Be in [moving] Pictures

Posted by Think Tank on Tuesday, November 5, 2013, In : onlne marketing 
Everyone is on the internet these days.  Activity on the 'www' has skyrocketed.  Smartphones and tablets connect the customer on the go with their friends, families and businesses.  For all intents and purposes, the world operates on a virtual platform.
Savvy business owners have known this for some time now, and many of them have undertaken great efforts to ensure they have an effective and informative website.  In fact, it has gotten to the point that many consumers are taken aback by anyone...
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Some Realtors Do It Online!

Posted by Think Tank on Friday, October 4, 2013, In : onlne marketing 
There are a lot of ways to gain recognition and build a following in the professional world.  Getting known is an important step on the ladder of success in many fields.  Real estate is certainly no exception.  And there are a multitude of paths one can take to get noticed by their audience. 
Having a starring role on a hit television show is certainly one way, but not an easy one to accomplish.  Fortunately for Josh Flagg he was tagged by Bravo to appear in Million Dollar Listing Los Angeles ...

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A Sign of [Bad] Things to Come

Posted by Think Tank on Friday, August 9, 2013, In : brand building 
Every business owner on the planet knows the value of a good sign.  Properly placed and visible to passersby, a good sign can make the difference between survival and success.  Often this is one of the first investments a business owner makes when starting out on a new venture.  Nothing new to report there.
However, a bad sign can have the exact opposite effect.  Dingy, poorly lit, hidden signs can be the death of a new business ... or an existing one.  Every time I pass a retail establishment...
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Simple ... Subtle ... Subliminal

Posted by Think Tank on Wednesday, July 31, 2013, In : guerrilla marketing 
There are a lot of ways to spread the word about your business, and they don't always involve huge billboards and gigantic flashing signs.  Walking around Atlanta's midtown neighborhood, I recently spotted these signs [pictured below].  They were placed in numerous yards along a main thoroughfare, warning drivers to proceed cautiously through the area.  Undoubtedly the homeowners who placed them streetside have a connection to the cause.

As you can see, the signs are simple and relatively inex...
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Reciprocal Connectification

Posted by Think Tank on Wednesday, April 24, 2013, In : guerrilla marketing 

Day in and day out I am looking at how professionals and small business owners interact online.  Most of the people I have discussed this with think they are doing a ‘pretty good’ job of managing their social media presence.  Some even think they are doing a much better job at it than their competition.  But the vast majority still insists that they get little to no measurable results from their efforts.

Yet, media sources and marketing experts tell us that a strong internet presence i...


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Gorilla Marketing 101

Posted by Think Tank on Tuesday, February 26, 2013, In : guerrilla marketing 

GUERRILLAS IN THE MIDST

 

ENDANGERED SPECIES

Small business owners who haven’t familiarized themselves with 21st century technology are quickly moving toward extinction.  While they spend all their profits running exorbitantly expensive advertisements in multiple media [print, radio, cable], their more creative competitors are gaining fame and fortune using the much more effective [and fun] tactics espoused by such advertising giants as Coca-Cola, Nike, Yahoo!, Adidas, Subaru, Google, Ch...


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The Weakest Link

Posted by Think Tank on Friday, February 15, 2013, In : onlne marketing 
Thanks to the popularity of the recent television game show, the phrase "you are the weakest link" has gained renewed notoriety.  Once slated for the depths of obsolescence, it is now much more frequently encountered in both professional and personal conversations.
Today, however, my point is not to discuss the value of trite colloquialisms, but rather to illustrate the value of social networking profiles as a business tool.  More specifically, how a well-developed LinkedIn profile can enhance...
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Lucky '13

Posted by Think Tank on Wednesday, January 16, 2013, In : resolutions 
The new year has begun and it's time for some [business] resolutions.  I personally believe '13 is going to be a very lucky year, for me and for those who have the right attitude about their professional lives.  2012 was a challenging year in many ways, but challenges only make us stronger and more determined.
I have relocated to the dynamic city of Atlanta GA, home of Coca-Cola, Ted Turner and the 1996 Olympics.  The energy here is amazing!  Old neighborhoods are being revitalized, new busine...
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BE THERE AND BE 'SQUARE'

Posted by Think Tank on Sunday, September 16, 2012, In : onlne marketing 
One of the most exciting apps available to consumers today is FOURsquare.  Millions of tech-savvy individuals and businesses around the world have already discovered this brilliant blend of GPS-, Google Maps- and Facebook-like features ... Recording and commenting on their daily travels, leaving tips for future customers, and downloading pictures.  

I could ramble on for hours about what it os all about, but if you haven't tried it yet I would be wasting my time and yours.  Suffice it to say t...
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 Is YOUR business

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enhance your online image. 

Art Smith

239 850 2728

wowart@yahoo.com


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