I have mentioned many times that the building of a strong and consistent brand identity is critical to the success of any venture, no matter how big or how small.  Without a solid image it's easy for a rival to come along and steal your glory ... and your profits.
Over the decades, businesses across the globe have spent endless hours [and countless millions of dollars] perfecting their logos, color schemes and brand personalities.  Consumers identify with the brand, become confident in the int...
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