I have often discussed the topic of brand identity with friends, colleagues and clients alike.  Surprisingly, the most common thought is that this is relevant only to big business.  Yet nothing could be further from the truth.  Indeed, major national and international brands have a lot riding on their image, but small businesses and even individuals can benefit greatly from a well-engineered brand strategy.

In one of my 'Ramblings' [www.theARTofHYPE.com/ramblings.php] entitled Branding Irons I...
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