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Showing category "guerrilla marketing" (Show all posts)

Marketing ... Just Cause

Posted by Think Tank on Friday, September 27, 2013, In : guerrilla marketing 
There are as many ways to get your name in front of your audience as there are people and products on the planet.  Some are time-consuming, expensive and ineffective.  Others are simple, affordable and extremely effective.  Most fall somewhere in the middle of these two extremes.
One insurance company has found a way to get their name in front of millions of customers and prospects while tugging at the heart strings of all who see their message.  I'm not talking about the Progressive SUV's tha...
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Simple ... Subtle ... Subliminal

Posted by Think Tank on Wednesday, July 31, 2013, In : guerrilla marketing 
There are a lot of ways to spread the word about your business, and they don't always involve huge billboards and gigantic flashing signs.  Walking around Atlanta's midtown neighborhood, I recently spotted these signs [pictured below].  They were placed in numerous yards along a main thoroughfare, warning drivers to proceed cautiously through the area.  Undoubtedly the homeowners who placed them streetside have a connection to the cause.

As you can see, the signs are simple and relatively inex...
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Best Crack on Ponce

Posted by Think Tank on Monday, July 29, 2013, In : guerrilla marketing 
Sometimes you just need a little humor to get some attention.  While many medical professionals use somber images and serious headlines, one Atlanta chiropractor has been pushing the envelope for years.
 Dr. Patrick Greco of Midtown Place Chiropractic, in Atlanta Georgia has been using an edgy catch-phrase to turn the heads of passersby at his Midtown Place office.  The sandwich board [pictured] outside his clinic is practically a landmark in the Midtown area.  And his success is a testament t...

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Reciprocal Connectification

Posted by Think Tank on Wednesday, April 24, 2013, In : guerrilla marketing 

Day in and day out I am looking at how professionals and small business owners interact online.  Most of the people I have discussed this with think they are doing a ‘pretty good’ job of managing their social media presence.  Some even think they are doing a much better job at it than their competition.  But the vast majority still insists that they get little to no measurable results from their efforts.

Yet, media sources and marketing experts tell us that a strong internet presence i...


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Gorilla Marketing 101

Posted by Think Tank on Tuesday, February 26, 2013, In : guerrilla marketing 

GUERRILLAS IN THE MIDST

 

ENDANGERED SPECIES

Small business owners who haven’t familiarized themselves with 21st century technology are quickly moving toward extinction.  While they spend all their profits running exorbitantly expensive advertisements in multiple media [print, radio, cable], their more creative competitors are gaining fame and fortune using the much more effective [and fun] tactics espoused by such advertising giants as Coca-Cola, Nike, Yahoo!, Adidas, Subaru, Google, Ch...


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Art Smith

239 850 2728

wowart@yahoo.com


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another Artrageous idea! One of several times I had the pleasure to share the company of Sir Elton John ... Supporting a great cause and helping out a small business at his Oscars Party in Hollywood. Let's discuss what I can do for YOUR business ... wowart@yahoo.com









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