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Browsing Archive: April, 2013

Reciprocal Connectification

Posted by Think Tank on Wednesday, April 24, 2013, In : guerrilla marketing 

Day in and day out I am looking at how professionals and small business owners interact online.  Most of the people I have discussed this with think they are doing a ‘pretty good’ job of managing their social media presence.  Some even think they are doing a much better job at it than their competition.  But the vast majority still insists that they get little to no measurable results from their efforts.

Yet, media sources and marketing experts tell us that a strong internet presence i...


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Mastering the Subliminal Ad

Posted by ARTofHYPE on Monday, April 15, 2013, In : onlne marketing 

Mastering the Subliminal Ad

As with many other endeavors, in the world of marketing there is more than one way to skin the proverbial cat.  All too often, small businesses and professional practitioners focus too much on the direct message, the in-your-face advertisement.

Postcards, social media posts and follow-up letters frequently include a blatant ‘buy now’ message and little else of value.  Don’t get me wrong, there is a time and place for call to action messages in your marketin...


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Font Memories

Posted by Think Tank on Monday, April 15, 2013, In : brand building 

Font memories and a brand new you

It never ceases to amaze me how many professionals [doctors, lawyers, accountants, etc.] have totally neglected the concept of personal/professional branding.  Believe it or not, there is a multitude of ways to create an indelible image of your professional practice without compromising your integrity. In fact, building a brand image for your practice can result in increased business and professional recognition.

Let’s start with the font you choose to re...


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Art Smith

239 850 2728

wowart@yahoo.com


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another Artrageous idea! One of several times I had the pleasure to share the company of Sir Elton John ... Supporting a great cause and helping out a small business at his Oscars Party in Hollywood. Let's discuss what I can do for YOUR business ... wowart@yahoo.com









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Art Smith

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